Leveraging on Motorsport organizations' capabilities to accelerate innovation across industries
Posted by Riccardo Paterni on 16/12/2017

Leveraging on Motorsport organizations' capabilities to accelerate innovation across industries

Rodi Basso, Motorsport director at McLaren Applied Technologies "Motorsports as part of the innovation agenda of the companies. The way to go."

Riccardo Paterni:  "Demonstrated capacity to accelerate the innovation Technology Readiness Level (TRL) in the phases 4 to 7 (from idea validation to prototyping)"


Commenting an article published on the Financial Times


Link to a presentation made on the topic by Riccardo Paterni at Regents University LONDON (three case studies:  NOVICROM, YCOM, McLAREN APPLIED TECHNOLOGIES