What Liberty Media is innovating commercially for F1...
Posted by Riccardo Paterni on 10/09/2017

This AUTOSPORT Plus article, by the title 'Why Formula 1 fans revolution is coming' features a very interesting in depth review with #SeanBratches , Commercial Chief of #LibertyMedia #F1 project, on new ways to reshape the way F1 relates to the external world. It shows in how many different ways digital technology and focus on #userexperience (considering users fans and sponsors alike), many different #businessmodels (regarding several facets can be conceived and implemented in original disruptive ways). Time will tell if this is going to be effective in strengthening the global popularity and appeal of F1. One thought: we should make sure that these disruptions are compatibly implemented (in terms of budget and reach) also in other #motorsport activities. We cannot forget that most of the Motorsport, that involves actual fans on a global scale, is not F1.