The MindUp program in Reinova has reached the evolutionary level of organizational dimension, the functional aspect of Enhancement Psychology is applied to an organizational perspective as a living and dynamic entity in itself. It is an innovative way to frame, develop and evolve in a balanced way individual and group factors that affect the dynamic interplay between performance and sustainability (ensure that consistent active improvement of performance is sustainable over time). This is particularly interesting in Reinova's extremely dynamic, evolutionary and customer service centered context.