This week is globally recognized as the 'gratitude week'; gratitude is a topic often neglected and labelled as soft skill for good hearted people. In reality, gratitude, when developed and practiced with authenticity, is one of the most powerful and toughest levers towards change and improvement: it shakes and multiplies the awareness of the people expressing it, while it empowers the people receiving it. Overall, no matter what context or situation, it sets the stage for a shared feeling of improvement and fulfilment.