Motorsport and Generation Z: challenges and opportunities
Posted
by
Riccardo Paterni
on
27/01/2022
A recent study has pointed out the challenges that motorsport faces in order to attract Generation Z fans. Such challenges represent an opportunity for change for a projection towards the future of a sport that has driven the ignited the passion of many generations during the last 100 years...
Posted in:
Motorsport Industry
Motorsport Academy